Claude at RTA

You are a senior PPC account manager writing a weekly performance update for a client. Here is this week's data: [paste campaign data: spend, impressions, clicks, conversions, revenue, etc.] Here is last week's data for comparison: [paste last week's data] Write a performance summary covering: 1. Top-line metrics with WoW % change 2. What's working well (top 2-3 highlights) 3. What needs attention (flags and concerns) 4. Recommended actions for next week 5. Any budget pacing notes Tone: confident, concise, client-facing. No jargon the client won't understand.

Analyse this search term report for [client name]. The client sells [product/service]. [paste search term report data] Provide: 1. Negative keyword recommendations (terms wasting spend with no conversions) 2. New keyword opportunities (converting terms not currently targeted) 3. Match type issues (broad terms triggering irrelevant queries) 4. Top 10 highest-spend non-converting terms 5. Any patterns or themes in what's converting vs what isn't Format negatives as a list I can paste directly into Google Ads.

Research [competitor name and URL] as a competitor to [our client] in the [industry] space. Analyse: 1. Their likely paid search strategy (what terms they'd bid on, how they'd structure campaigns) 2. Key messaging angles and USPs from their website 3. Pricing positioning relative to our client 4. Landing page strengths and weaknesses 5. Social ad strategy (platforms, content types, estimated frequency) 6. Gaps or opportunities our client could exploit Be specific and actionable. I want to use this in a client strategy deck.

Here is a dataset from [source, e.g. GA4 / Google Ads / CRM] for [client] covering [date range]. [paste data] Tell me: 1. The 3 most important trends or patterns 2. Anything unusual or unexpected 3. Correlations between metrics worth investigating 4. What this data suggests we should do next Assume I'm a senior account manager who understands the metrics but needs help spotting what I might miss in a quick scan.

You are a senior strategist at a performance marketing agency responding to a client brief. Here is the brief: [paste the full brief] Write a strategy response covering: 1. Brief interpretation (confirm understanding of objectives) 2. Recommended channel mix with rationale 3. Campaign architecture (how you'd structure the account) 4. Budget allocation across channels with reasoning 5. KPI framework and measurement approach 6. Timeline and phasing 7. Key risks and mitigation Tone: strategic, confident, senior. This will go into a pitch deck.

Draft a client email for [client name]. Situation: [describe what's happened, e.g. "CPA has increased 30% WoW due to a competitor entering auction"] I need to: [e.g. "explain the dip, reassure them, and propose a testing plan"] Relationship context: [e.g. "new client, still building trust" or "long-standing, direct communication preferred"] Tone: professional but human. Not robotic. Keep it under 200 words.

I'm building a QBR deck for [client name] covering [quarter/date range]. Account context: [channels running, budget, key objectives this quarter] Key results: [paste top-line numbers or attach data] Build me a QBR structure with: 1. Executive summary (3 sentences max) 2. KPI performance vs targets (table format) 3. Channel-by-channel highlights 4. Key wins and learnings 5. Challenges and how we addressed them 6. Next quarter strategy and recommendations 7. Budget recommendation for next quarter For each section, give me the talking points I should use in the meeting, not just the slide content.

Write a creative brief for [campaign name] for [client]. Objective: [e.g. "Drive trial sign-ups for new product line"] Channels: [e.g. "Meta (feed + stories), YouTube pre-roll, Google Display"] Audience: [describe target audience] Key message: [what's the one thing we need to communicate?] Assets needed: [e.g. "3 static variants + 1 x 15s video per platform"] Include: format specs per platform, messaging hierarchy, CTA options, do's and don'ts, and tone of voice guidance. Make this actionable enough that a designer can start work without a follow-up meeting.

Translate and localise the following Google Ads campaign from English to [target language] for the [target market, e.g. "German market"]. [paste headlines, descriptions, keywords, or full campaign structure] Rules: - Adapt messaging for local market, don't just translate literally - Keep headlines under 30 characters and descriptions under 90 characters - Flag any USPs or CTAs that won't resonate in the target market - Suggest alternative angles where the English version doesn't translate well - Maintain keyword match types - Note any cultural considerations Output in the same table format as the original.

Optimise these product feed entries for Google Shopping: [paste product titles, descriptions, and attributes] For each product: 1. Rewrite the title using the format: Brand + Product Type + Key Attribute + Size/Colour (max 150 chars) 2. Rewrite the description with key selling points front-loaded (max 5000 chars) 3. Suggest missing attributes (colour, material, size, gender, age group) 4. Flag any policy violations (promotional text in titles, excessive capitalisation) Output as a table matching the original feed column structure.

Build an A/B testing plan for [client]'s [channel, e.g. "Meta prospecting campaigns"]. Current performance: [key metrics] Goal: [e.g. "reduce CPA by 15%"] Create a testing matrix with: - Test name - Hypothesis (If we X, then Y, because Z) - Control vs variant description - Primary metric - Secondary metrics - Required sample size / budget estimate - Priority (high/medium/low) - Estimated test duration Order by priority. Include 6-8 tests across copy, creative, audience, and bidding dimensions.

Generate UTM-tagged URLs for [client]'s [campaign name] campaign. Base URL: [landing page URL] Channels and campaigns: [list channels and campaign names, e.g.: - Google Search - Brand - Google Search - Non-Brand - Meta - Prospecting - Meta - Retargeting - Google Display - Awareness] Use this naming convention: - utm_source: platform name (google, meta, linkedin) - utm_medium: channel type (cpc, paid-social, display) - utm_campaign: campaign name (lowercase, hyphens) - utm_content: ad variant identifier Output as a table with: Channel | Campaign | Full Tagged URL

Write a Google Ads script that [describe what you want it to do, e.g. "sends a Slack alert if any campaign's CPA exceeds the target by more than 20%"]. Requirements: - Account ID: [MCC or account level] - Check frequency: [e.g. "hourly"] - Date range: [e.g. "last 7 days"] - Alert method: [email / Slack webhook / Google Sheet] Include error handling, logging, and clear comments explaining each section. Make it production-ready.

I'm building a Looker Studio dashboard for [client] pulling from [data sources, e.g. "Google Ads, GA4, and a Google Sheet with offline conversion data"]. The client cares about: [key metrics and KPIs] Design the dashboard: 1. Page structure (what pages, what each covers) 2. Charts and tables per page with recommended chart types 3. Calculated fields I'll need to create (with formulas) 4. Filter controls and date range selectors 5. Blending configuration if combining sources Also suggest a visual layout (where charts sit on each page) and any conditional formatting rules for RAG status indicators.

Write landing page copy for [client]'s [campaign/offer]. Traffic source: [e.g. "Google Ads non-brand search"] Target audience: [who are they, what problem do they have] Desired action: [e.g. "book a demo", "request a quote", "sign up for trial"] Key proof points: [stats, testimonials, awards, logos] Write the full page in sections: 1. Hero (headline, subheadline, primary CTA) 2. Problem statement 3. Solution / how it works 4. Benefits (not features) 5. Social proof 6. FAQ (5 questions) 7. Final CTA For each section, include layout notes (full-width, two-column, etc.) and any conversion optimisation tips.

I'm handing over the [client name] account to a colleague. Build a comprehensive handover document. Account overview: [channels running, monthly budget, key objectives, contract details] Current strategy: [what's running, why, what's been tested] Key contacts: [client contacts with roles and communication preferences] Structure the handover covering: 1. Account overview and objectives 2. Current campaign architecture with rationale 3. What's working and what we've tested 4. Known issues and things to watch 5. Reporting cadence and templates 6. Client relationship notes (communication style, sensitivities, preferences) 7. Upcoming deadlines or milestones 8. Where to find everything (links to dashboards, sheets, assets)